Email Marketing Manager  

Ann Taylor's rich heritage dates to 1954, when founder Robert Liebeskind, the son of a dressmaker, opened his first shop. Back then, Ann Taylor represented a best-selling dress style that had been gifted to the storeowner by his father. The Ann Taylor design embodied the well-dressed woman, and the Ann Taylor legacy was born. By 1983, Ann Taylor had grown from a regional, primarily East Coast brand, to a national brand with 47 stores across the United States. Today, the Ann Taylor brand is represented by three divisions: Ann Taylor Stores, Ann Taylor LOFT, and Ann Taylor Factory. At the end of Fiscal 2007, Ann Taylor operated 869 stores throughout the United States, District of Columbia and Puerto Rico and generated more than $2.3 billion in sales.

Our mission at Ann Taylor is to provide women with updated classics that are feminine, stylish, versatile and polished and that wardrobe her across all aspects of her evolving lifestyle. Ann Taylor offers sophisticated and refined style for the woman who always wants to look appropriate in classic, updated fashion. From a young professional wanting to start on the right foot as she enters the workforce to the mother of three wanting to look best for her family function, Ann Taylor clients place a premium on how they are perceived. We strive to serve as a trusted advisor to help women with all of their wardrobe needs.

Position Overview: This position will manage email marketing strategy, email campaigns and manage the triggered & transactional email efforts for Ann Taylor, Ann Taylor LOFT, Loft Outlet and Ann Taylor Factory Brands. Identify key client segments and developed targeted marketing communication plans to optimize e-mail programs.Primary Responsibilities/Accountabilities:

Develop and implement effective e-mail marketing strategies including contact strategy, segmentation/targeting, ongoing testing and content & creative optimization.

Perform detailed analysis across programs, campaigns and segments and make actionable recommendations for improvement.

Manage daily communication with external e-mail partner.

Ensure that the process (scheduling, development, set-up, review, QA, deployment, and reporting) is managed effectively.

Provide tactical recommendations on deliverability, creative, data hygiene, privacy and segmentation.

Coordinate and provide reporting to all stakeholders and C-level management on email initiatives.

Develop and manage traffic, customer acquisition and revenue forecasts.

Ensure that campaigns are executed flawlessly and in timely fashion.

Develop strong relationships with cross-functional partners, such as Internet, Call Center and Store Communication teams.

Provide regular updates to internal cross-functional partners.

Seek new opportunities to further leverage e-mail marketing and support corporate initiatives.

Integrate multi-channel campaigns with an understanding of CRM.

Develop creative briefs with campaign objectives, copy and design recommendations, and relevant background information.

Conduct on-going competitive analysis.

Bachelor’s degree in marketing or related field.

5+ years of online consumer retail marketing experience with at least 3 years of managing a large-scale and multi-dimensional email program.

Highly developed analytical and excel skills and familiarity with core e-commerce metrics.

Exceptional planning and project management skills.

Outstanding creative and strategic thinking abilities.

Current knowledge of email marketing best practices and industry best practices

Passion for the online marketing space with a solid understanding of direct marketing principles.

Exceptional attention to detail and ability to effectively multi-task in a fast-paced environment.

“Power User” familiarity with email service providers.

Able to effectively interact with cross functional teams.

Positively interact and work effectively with all levels of management.

Excellent verbal and written communication skills.

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